Bolagets tio största aktieägare, vid den 31 december 2020, listas nedan.
| # | Ägare | STORY A | STORY B | Ägarandel |
| 1 | Roxette Photo NV | 0 | 8,773,384 | 14.0% |
| 2 | Handelsbanken Fonder | 0 | 5,739,532 | 9.2% |
| 3 | Jonas Tellander | 0 | 4,900,000 | 7.8% |
| 4 | Swedbank Robur Fonder | 0 | 4,869,740 | 7.8% |
| 5 | Annamaria Tellander | 0 | 2,992,264 | 4.8% |
| Total largest shareholders | 0 | 27,274,920 | 43.6% | |
| Others | 635 | 35,269,480 | 56.4% | |
| Total | 635 | 62,544,400 | 100% |